Engineered to Fuel Fast, Full Lives
Cove Hydration is a science-forward hydration brand for fast, full lives—helping you prepare, perform, and recover anytime, anywhere.
What we worked on:
Brand Strategy
Visual Identity
Packaging
Social Media
The Challenge:
In a saturated hydration and wellness market, Cove needed to break away from the athlete-focused perception of hydration and position itself as a relevant part of everyday life.
Our Solution:
We built a science-led yet lifestyle-driven identity that makes smart hydration feel credible, modern, and effortless — designed to seamlessly fit into the routines, work, and everyday adventures of anyone.
We explored fluid, droplet, and hydration-inspired forms through a range of modern and refined logo & wordmark studies.
The palette combines shades of blue with crisp whites to create a clean, refreshing identity. Soft, subtle gradients add fluidity, movement, and feelings of calm.
Packaging was our most important touchpoint, designed to stand out on store shelves.
We developed icons like these for the packaging to translate Cove’s science-led approach into a clear visual language that feels credible, approachable, and made for everyday lives.
Dynamic illustrations with editorial angles and soft curves bring energy and personality to the brand. Featuring Cove in everyday activities, they show how hydration can fit naturally into busy routines and help people keep up with their daily lives.
The Result:
A science-led, yet lifestyle driven hydration brand for everyday performance, built for people with full, demanding lives.
