OUR PROCESS

In every branding project, we follow a strategic process designed to bring your vision to life:

PHASE 1

This first step is all about gathering the key insights to build a strong foundation, ensuring your brand strategy and identity align with your brand’s purpose and your market’s needs.

DISCOVERY

PHASE 2

BRAND STRATEGY

This stage defines how your brand wants to be seen, what it stands for, how it communicates, and what sets it apart from the competition.

PHASE 3

DIRECTION

DESIGN

This phase turns big ideas into a clear visual direction through mood boards and stylescapes—aligning the team and client on one cohesive creative vision.

PHASE 4

IDENTITY

BRAND

We create a cohesive visual identity rooted in your brand’s messaging, positioning, and values, along with clear guidelines to ensure consistent application across all digital and physical touchpoints.

PHASE 5

SOCIAL

MEDIA

We translate your visual identity into a cohesive and compelling social media presence—one that aligns with your brand’s messaging, positioning, and values. This includes creating a consistent feed aesthetic and clear content guidelines to ensure every post feels on-brand across platforms.