Your Vision is Ours.
For close to two decades, The Tile Gallery has been one of the country's leading suppliers of high-end European tiles as well as bathroom fixtures for both residential and commercial projects, fostering longstanding relationships with Architects and Interior Designers.
But with the new normal opening up a new market of home improvement enthusiasts, the brand needed to revamp their strategy and identity design in order to attract a new audience without alienating their established clientele.
Agape worked on the brand strategy, brand identity design and social media marketing of The Tile Gallery.
The Tile Gallery logomark is a combination of the letters T and G derived from a piece of tile.
The angular cuts on the letters are a nod to the depth of a piece of tile which is meant to convey the depth of The Tile Gallery service.
During our discovery sessions with the client, we found out that unlike the standard depots that offer a wide range of tiles and bathroom fixtures, The Tile Gallery offers a much more curated product line and a collaborative client experience through their staff of interior design experts.
Unlike most of their competitors who focus on pushing product, we wanted the client’s passion for design to shine through.
We proposed an aesthetic that is heavily inspired by the Modernist design movement, an approach that has been prevalent in all forms of design, including architecture, interior and industrial design up to today. The result is a look that evokes a warm and familiar feel that will stand the test of time.
The Tile Gallery is located in Makati, BGC and Greenhills.
For more information, visit The Tile Gallery’s Instagram page:
https://www.instagram.com/thetilegalleryph/ →