Negosyo? Kering Keri Yan!
Keri is an upcoming Filipino mobile app that aims to empower small business owners by providing a one-stop online solution where they can sell, receive payments, and operate safely, protected from scammers and fraud.
Keri approached Agape Design Studio, to create a brand identity that depicts warmth, trust, and the unmistakable Filipino spirit.
Our goal was to develop a visual identity that captures the heart of Keri’s purpose: helping everyday entrepreneurs thrive: from the stay-at-home mom building her small business to the group of friends that dream of turning their side hustle to a legitimate start-up.
Warmth. Trust. Hope.
Inspired by the woven patterns of a banig, we designed a pattern that serves as the key visual element connecting all brand touchpoints. This pattern not only grounds the brand in Filipino culture but also provides visual cohesion across the app, marketing materials, and digital platforms.
With Keri, we helped build more than a brand - we crafted a visual language; one that conveys the values of community, reliability, and uplifting the everyday Filipino entrepreneur.
The Logo:
At the core of the identity is it’s bold logo symbol featuring a stylized “K,” subtly representing a person lifting another up. This logo symbol conveys Keri’s mission of support and empowerment for the everyday entrepreneur.
